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Dispute over fate of Kenyan workers who saw Meta AI glasses films

Meta said Sama failed to meet its standards, while the outsourcing firm said the move will make 1,108 Kenyan workers redundant.

  • Meta ended its contract with Kenya-headquartered outsourcing firm Sama, affecting 1,108 workers, less than two months after reports surfaced that employees reviewed private footage captured by Ray-Ban Meta smart glasses.
  • In February, Swedish newspapers Svenska Dagbladet and Goteborgs-Posten, alongside Kenya-based freelance journalist Naipanoi Lepapa, published investigations detailing how annotators were repeatedly exposed to explicit, private footage recorded by user glasses.
  • Sama maintains it 'consistently met the operational, security and quality standards required,' yet workers allege forced exposure to sensitive content, with one stating, 'We see everything- from living rooms to naked bodies.'
  • The UK's Information Commissioner's Office wrote to Meta about what it called a 'concerning' report, while the Data Protection Commissioner in Kenya announced a formal investigation into privacy violations.
  • Naftali Wambalo of the Africa Tech Workers Movement alleges the termination aimed to silence staff, as lawyer Mercy Mutemi warned Meta's reliance on such labor constitutes a 'flimsy foundation' for AI development.
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BBC News broke the news in United Kingdom on Thursday, April 30, 2026.
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