Diageo makes another big play in non-alc spirits with acquisition of Ritual Zero Proof

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Diageo Acquires Non-Alc Spirits Brand Ritual, Says Consumers Remain Cautious - Shanken News Daily

Diageo has acquired zero-proof spirit label Ritual, bolstering its presence in the growing non-alcoholic drinks sector. Financial details were not disclosed. Ritual, founded in Chicago in 2019, first attracted Diageo’s attention in 2020, when the spirits company took a minority … Continue reading → The post Diageo Acquires Non-Alc Spirits Brand Ritual, Says Consumers Remain Cautious appeared first on Shanken News Daily.