Published 2 months ago

Devil in the details: breaking down the branding of the AFL’s newest team

Summary by Ground News

AFL's 19th team, the Tasmania Devils, launched its jumper, logo and colours in Devonport this week. Within two hours of the launch, the Devils had sold more than 40,000 foundation memberships at $10 a pop. The team will only play half its games at home, so it is going to need supporters at games played outside the state.

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Devil in the details: breaking down the branding of the AFL’s newest team

After months of debate and intrigue, the AFL’s 19th and newest team, the Tasmania Devils, finally launched its jumper, logo and colours in Devonport this week. The Devils will wear green, yellow and red, and their guernsey will feature a map of Tasmania with a central red “T”. The club’s logo features a profile of a Tasmanian devil, which chair Grant O’Brien said represented the state’s “proud, tough, determined” characters. Were there any surp…

2 months ago

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