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Former Soldier Launches Clothing Through New Personal Brand

The former soldier’s online store sells T-shirts, hoodies and hats, and more than 36,000 Instagram users have followed the new brand.

  • On Sunday, former SAS corporal and Victoria Cross recipient Ben Roberts-Smith officially launched the "Epic 1 Two" clothing brand online, named after his military radio call sign and featuring t-shirts, hoodies, and trucker hats.
  • Roberts-Smith told News Corp the brand is a means to "make money for my family" while he faces five counts of war crime murder charges stemming from his time in Afghanistan between 2009 and 2012.
  • Items are priced between $49 and $85 with a 10 per cent military discount; his Instagram account quickly amassed more than 36,000 followers, featuring products depicting his arrest earlier this year.
  • Roberts-Smith told The Nightly the project is "forged in adversity," explaining, "It is about accepting your personal situations but never losing hope" and supporting those facing hardships in life.
  • Following a Federal Court defamation case against Nine, the judge found war crime allegations against Roberts-Smith were substantially true, though he has consistently denied any wrongdoing.
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11 Articles

PerthNowPerthNow
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The West AustralianThe West Australian
Center

Former soldier launches clothing through new personal brand

Ben Roberts-Smith has officially launched clothing through his recently announced personal brand Epic 1 Two.

·Osborne Park, Australia
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Sydney Morning HeraldSydney Morning Herald
+4 Reposted by 4 other sources
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Ben Roberts-Smith announces new brand in Instagram video

Former SAS corporal and Victoria Cross recipient Ben Roberts-Smith has teased the launch of a commercial brand named Epic 1 Two in an Instagram video.

·North Sydney, Australia
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  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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dailymail.com broke the news on Saturday, October 17, 2026.
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