Destruction ban reveals luxury brands’ problem with unsold stock - BusinessWorld Online
3 Articles
3 Articles
Unsold luxury products worth hundreds of millions of euros are being burned or destroyed on purpose, so that they do not end up at half price on the parallel market and the value of the brand is affected. The post Ashes and Burberry: Why luxury brands burn their unsold products appeared first on in.gr.
Destruction ban reveals luxury brands’ problem with unsold stock - BusinessWorld Online
EARLIER this month, shoppers on Yoox could snap up suede Brunello Cucinelli sneakers for €617 ($693), around half the price on the brand’s official website. If they felt like pairing them with a beige Gucci mini-skirt, that was available for €800, close to 50% off as well. A Burberry T-shirt? The e-commerce website sold one for less than €200, or 60% off its original price. Overall, some 2,500 products from those three labels were available, hea…
While millions of people struggle to meet basic needs, luxury brands are destroying new clothes so they can't be sold cheaper. www.ertnews.gr
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