Despite cuts, Xbox CEO Asha Sharma wants to keep building "enduring" new IP — with a warning in tow
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Asha Sharma: Xbox Needs 'Enduring New IPs,' It Will Not Survive With Just Established Franchises
Xbox CEO Asha Sharma explains that the brand needs to start creating enduring new IPs already if it aims to survive long-term moving forward. Asha Sharma: Xbox Needs ‘Enduring New IPs,’ It Will Not Survive With Just Established Franchises is a post from Tech4Gamers - All About Technology And Gaming News
Asha Sharma stressed the importance of new IPs for Xbox, emphasis on franchises, massive cuts, the need to expand the audience.
Despite the cuts, Xbox CEO Asha Sharma seeks to continue creating new "durable" IPs because she believes that the gaming division "will not survive" if she only trusts existing ones.
Xbox Director-General Asha Sharma stated that Microsoft would continue to develop new game franchises. Asha Sharma noted that the company would continue to develop new projects despite large cuts and a policy of strengthening already known brands. She said that the company would not be able to rely solely on the old series and should find the courage to create new projects that could attract ... The Post Asha Sharma stated that Xbox would not su…
Xbox director Asha Sharma warned the workers that the company will not survive if it depends only on old games. In an internal meeting, she spoke of the need to create new intellectual properties to ensure the future of the brand. Read more
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