Some familiar laptop models are being retired with new consumer and business lines taking their place.

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Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops

Dell is launching a raft of AI-powered laptops in its newly announced Dell, Dell Pro and Dell Pro Max range. Here’s our early review of the new devices

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Evgeny Lebedev

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Dell, Dell Pro and Dell Pro Max laptops to replace Inspiron and XPS

Dell has announced the release of its new laptops which feature some of the biggest ever changes to the range.

Daily Express

Reach plc

Dell is shaking up its Windows laptops with some of the biggest changes ever

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Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand.

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Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."Brandon Bell via Getty ImagesDell is ditching its old naming system for PC products.The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max.Dell executives said Apple didn't own the words "pro" and "max" when asked about the similar names.Tech giant Dell has anno…

Business Insider

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell has just announced a major change in the way it names its PC products while ditching familiar brands.

Dell vừa công bố một sự thay đổi lớn trong cách đặt tên cho các sản phẩm máy tính của mình khi từ bỏ các nhãn hiệu quen thuộc.

Dell thay đổi chiến lược với dòng sản phẩm mới

Thanh Niên

Vietnam

Dell changes strategy with new product line

First up are 14 and 16-inch Dell laptops powered by Intel Core Ultra 9 processors.

Tech Radar

Future plc

Dell eliminates 32-year old Precision brand as it debuts Pro Max mobile workstation family

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Digital Trends

Designtechnica

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell Technologies unveiled a bold new direction for its product lineup, doing away with legacy branding like Inspiron, XPS, and G-series. Instead, Dell is introducing a unified, straightforward naming system centered around three categories: Dell, Dell Pro, and Dell Pro Max

Firstpost News

Mukesh Ambani

Mumbai

Maharashtra

India

CES 2025: Dell ditches the XPS, Inspiron lineup, unveils new unified branding & AI PC portfolio

Dell’s changing up its product names for laptops, desktops, and monitors for CES 2025 — opting for branding like Premium, Pro, and Max over XPS, Latitude, and Precision.

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Dell kills the XPS brand

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Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops

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