Data brokers don't just collect facts. They guess about you

Data brokers don't just collect facts. They guess about you

Data brokers collect personal data and assign predictive labels about your health, finances and beliefs. Steps to exercise your privacy rights and protect your information.

Data Brokers Don’t Just Track You — They Make Guesses About You, and Sell Them

Data brokers don't just collect facts about consumers — federal investigations show they build predictive profiles on health, income and religion that can be wrong, sold widely, and in at least one case, used by fraudsters targeting victims. California has launched a new tool letting residents request deletion of broker records statewide.