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Jayden Daniels Sends LSU Cease-and-Desist Letter on Decision to Give No. 5 Jersey to Current Player

Daniels’ representative says LSU can no longer use his name, image and likeness after the school let D.J. Pickett wear his former jersey number.

  • On Aug. 5, former Heisman-winning quarterback Jayden Daniels issued a cease-and-desist letter to LSU Athletic Director Verge Ausberry over his name, image and likeness, protesting the university's decision to assign his number 5 to cornerback Pickett.
  • Lane Kiffin confirmed Aug. 5 that Pickett was promised the number during recruitment, stating, "DJ is in 5, and that was a situation that was promised to him."
  • Expressing disappointment, Daniels' statement said seeing his number reassigned is "incredibly disappointing and feels like a failure to honor the significance of what Jayden accomplished at LSU."
  • Before his firing in October, Brian Kelly confirmed the promise to Pickett but stated he "wasn't prepared to do it until we got a full commitment from another Heisman winner."
  • Washington Commanders quarterback Daniels continues training camp in Ashburn, while reports indicate he feels treated differently than former Heisman-winning quarterback Joe Burrow, who also won a Heisman with LSU.
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, August 12, 2026.
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