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Dacia Loses Almost 10% of Sales in 2026. Renault Moves on New Models for Return

Summary by money.ro
Sandero remained the best selling car in Europe on the segment of individuals.
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The threat of entry into the European market of Chinese brands is also felt by Dacia. Sales of its cars have fallen by 12.8% compared to the previous year. Dacia has been offering, for years, efficient, simple cars without competition from traditional brands. Now, the Renault Group feels full Chinese competition, especially on the SUV market, segment on [...]

Dacia, a strong hit in 2026! The Renault Group ended the third quarter of 2026 with results above the analysts' expectations, but the situation is different for Dacia. The Romanian brand faces a significant decrease in sales, on the basis of increasing competition and changes in buyers' preferences. Dacia, a decrease of almost 13% in a single quarter [...]

Dacia has been demonstrating for years that there is a huge market for simple, practical cars with tight prices. But that formula needs to be adapted when buyers’ preferences change. As Renault begins to collect the fruits of its electric bet, its economic brand finds itself too limited to take advantage of that growth. And the response it prepares also does not seem to offer as clear an advantage as could be expected. Dacia’s sales fell by 12.8…

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Sandero remained the best selling car in Europe on the segment of individuals.

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money.ro broke the news on Thursday, October 29, 2026.
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