CyberMonday: 21% Units Sold Grew, but Turnover Fell 20% in Real Terms

la Nacion

Lean Right

Factuality

Ownership

During the three days of the event nearly 6.5 million purchase orders were made, 5.8% less than last year; consumers acquired more units per operation, but spent less in real terms

Noticias Argentinas | Agencia de noticias

Factuality

Ownership

Faced with year-on-year inflation that liquefy nominal growth, the online promotion event reflected the weakness of consumption. There were fewer purchase orders and Argentines turned massively to everyday products.

SOMOS JUJUY

Factuality

Ownership

Although 20.7% more products were sold, the quantity of purchase orders and the average ticket lost purchasing power.

Confidencial Digital

Factuality

Ownership

Electronics boosts average spending per order, while black Friday concentrates a greater volume of purchases, according to the forecasts of the sector.