Cross River Acquires Accrue to Bring Loyalty to Payments

Cross River to Acquire Accrue, Expanding Financial ...

Cross River Acquires Accrue to Bring Loyalty to Payments

The parent company of Cross River Bank, CRB Group, has agreed to acquire customer loyalty provider Accrue. While Cross River did not disclose the acquisition amount, the bank did express that the purchase will help it continue to expand its embedded finance offerings. The transaction is subject to customary closing conditions. Founded in 2021, Accrue Read more...

Cross River Buys the Front End of a Wallet It Was Already Powering

Cross River plans to expand what it offers merchants by acquiring Accrue, a wallet technology company for which it already provides banking services. The deal would combine the bank’s regulated infrastructure with a product that lets consumers store money, receive rewards and make purchases through a merchant’s website or app.CRB Group, the parent of Cross River Bank, has agreed to acquire Accrue for an undisclosed sum. The transaction is subjec…

Cross River to Acquire Accrue, Expanding Embedded Finance and Digital Wallet Capabilities

CRB Group, Inc., the parent company of Cross River Bank, has entered into an agreement to acquire Accrue, a financial technology company specializing in branded digital wallets, stored-value payments and customer loyalty solutions. The transaction will expand Cross River’s embedded finance platform by integrating payment capabilities with merchant rewards and customer engagement tools. Financial terms of the proposed acquisition were not disclos…

Cross River to acquire Accrue

Cross River Bank today announced that its parent company has entered into an agreement to acquire Accrue, a fintech company powering modern customer loyalty at the payment layer.

Cross River Plans to Buy Accrue to Merge Payments With Loyalty

Cross River Bank plans to add branded wallet and loyalty rewards technology to its infrastructure by acquiring FinTech company Accrue.