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CRM teams can’t do this alone: BSPK founder tells Forbes why AI just made customer data the CEO’s job
Stefanova says brands with AI-backed growth targets can capture nearly 3 times more value, but only if leaders redesign workflows around customer intelligence.
- BSPK announced that founder and CEO Zornitza Stefanova published a Forbes Technology Council article about AI and customer intelligence.
- Stefanova writes that companies should treat customer intelligence as an organization-wide mission led by senior leadership, rather than as one analytics team’s project.
- AI allows employees across a company to ask plain-language questions and identify customers ready to buy.
- Stefanova says acting on customer intelligence together requires a company-wide decision by the CEO, not only the CRM team.
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CRM teams can’t do this alone: BSPK founder tells Forbes why AI just made customer data the CEO’s job
·Flint, United States
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Total News Sources59
Leaning Left6Leaning Right3Center39Last UpdatedBias Distribution81% Center
Bias Distribution
- 81% of the sources are Center
81% Center
13%
C 81%
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