US EditionCracker Barrel Unveils a Controversial Logo Change
- Cracker Barrel unveiled a new logo earlier this week that removes the iconic barrel and man, replacing them with a simpler orange hexagon featuring only the name.
- This logo change is part of a strategic transformation started in May 2024 aimed at revitalizing the brand through visual updates and restaurant remodels.
- The company is remodeling interiors with brighter lighting and a modern farmhouse aesthetic to create a more welcoming atmosphere while maintaining its country hospitality values.
- On Tuesday, CEO Julie Felss Masino stated that the response from both customers and employees has been largely favorable, despite criticism primarily coming from conservative voices online.
- Shares of Cracker Barrel fell roughly 10% following the logo change, reflecting market uncertainty and online debate over the brand’s identity and inclusivity efforts.
145 Articles
145 Articles
The Virginian Pilot
Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online
NEW YORK (AP) — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the new emblem features a simpler design with just “Cracker Barrel” written on a gold background, which also has a s…
Cracker Barrel unveils new logo as part of wider rebrand efforts, sparking ire among some online
Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on…
SCOOP: Cracker Barrel’s Rebrand Tied To Woke Lobby
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