US EditionAmazon Prime Video Averages Record 19.39 Million Viewers for Lions' Victory over Cowboys
The Lions-Cowboys game drew a record 19.39 million average viewers on Prime Video, narrowly missing the 20 million mark for Thursday Night Football streaming.
- Prime Video's Thursday Night Football telecast between the Detroit Lions and Dallas Cowboys on Dec. 4 averaged 19.39 million viewers, the highest-ever Thursday Night Football regular-season audience on Prime Video.
- The Detroit Lions treated the game as a must-win and have become a national draw while Nielsen began using expanded measurement methods this year, boosting reported totals.
- The broadcast peaked at 22.18 million viewers, surpassing the previous Prime Thursday-game mark of 17.76 million set on Sept. 11.
- Missing the symbolic 20 million mark drew disappointment, but the Detroit Lions' win raised their postseason probability to 52% and the next chance comes in nine days with the Seahawks-Rams game.
- Prime Video's season average of 15.20 million reflects a 15% increase, supported by Amazon's $13.2 billion agreement granting exclusive Thursday Night Football rights through at least 2032.
16 Articles
16 Articles
Associated Press News
Amazon Prime Video averages record 19.39 million viewers for Lions' victory over Cowboys
The Detroit Lions’ 44-30 victory over the Dallas Cowboys on Dec. 4 was the most-watched “Thursday Night Football” broadcast in Amazon Prime Video’s four seasons.
The NFL Just Got a New Reason to Root for the Lions
Even though the Dallas Cowboys are called “America’s Team,” often times, it really feels like the new and improved 8-5 Detroit Lions should have that label. The Lions have been the underdogs for pretty much the entire franchise history, but now, they’re a real contender and have a 52% chance of making the postseason, while other teams are already out of the running.The Lions’ game on Thursday, December 4, for Thursday Night Football was a must-w…
Lions-Cowboys sets Prime Video record, but falls short of 20 million viewers
Mike Florio , Facebook Fresh from a record-setting pair of Thanksgiving games, it seemed possible that Thursday’s high stakes Cowboys-Lions game would set the audience record for streaming. It didn’t. The good news is that the 19.39 million average viewership was set a record for Thursday night streaming on Prime Video. Still, they’ve got to be disappointed that it didn’t get to 20 million. The Cowboys are the Cowboys, and the Lions have emerged…
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Bias Distribution
- 46% of the sources lean Left, 46% of the sources are Center
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