Cowboy shifts bicycle assembly to France – because your e-bike deserves a little Parisian finesse

Cowboy has partnered with Re-Cycles, an experienced French manufacturer, to assemble his connected electric bikes. Adrien Roose, CEO and Co-founder of Cowboy, explains the reasons for this strategic ride. ...

Cowboy shifts bicycle assembly to France – because your e-bike deserves a little Parisian finesse

Cowboy, the brand behind some of the slickest electric bikes on the road, is making moves. Cowboy had a busy year in 2024, with the launch of the Cross e-bike and updates to its Connect software. The

Cowboy Moves E-Bike Assembly to France for Faster Deliveries

Belgian e-bike brand Cowboy has fully relocated its assembly operations to France in a move designed to enhance production quality, shorten delivery times, and scale more efficiently. Partnering with ReCycles, a veteran French manufacturer with over 30 years of experience, Cowboy has established its assembly line in Romilly-sur-Seine.  This shift comes as the company works to meet growing demand, after experiencing delays due to lean inventory m…

Cowboy shifts bike assembly to France

Cowboy, the Belgium e-bike business, founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Gorettihas, has fully moved its assembly operations to France. In making the announcement the business points to a strategic nearshoring move which aims to “enhance production quality, reduce delivery times, and strengthen customer support” as the brand seeks to meet demand for its e-bikes across Europe. Cowboy has partnered with …