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Cost and Fear of Judgement Are Biggest Barriers to Getting Active
A survey of 2,000 adults found class fees, equipment costs and fear of judgment were the main barriers to exercise, KP Snacks said.
A new OnePoll survey of 2,000 adults commissioned by Snacks reveals that financial constraints and fear of judgment are primary barriers preventing Britons from exercising regularly.
Class fees , equipment costs , and travel expenses discourage many from moving more; a further 27% cite lack of motivation as their main struggle.
Nearly 69% of those in urban areas want to be more active compared to 62% in rural towns; 56% admit to never using a cricket bat, while 31% feel the sport is inaccessible.
Vicky Pattison is backing the launch of the Snacks Everyone In Fund, which will invest £750,000 over three years to support the ECB's Cricket Cities programme.
Providing free sessions , equipment , and flexible timings would encourage participation; notably, 30% of respondents expressed interest in cricket if offered locally.