Antenna: Streaming Churn Presents Opportunity for Competing Services
Antenna said former pay-TV customers are five times likelier to add streaming in 30 days, with Paramount+ and Netflix leading the first-month surge.
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Antenna: Streaming churn presents opportunity for competing services
A billboard for Paramount Plus inside a BART/Muni station in San Francisco, California. (Photo by Matthew Keys for The Desk) Nearly one-third of streamers who drop a subscription-based service wind up purchasing access to another one within 30 days, according to new data released by Antenna. The findings come from Antenna’s Cord Cutter Insights product, which tracks where consumers go after leaving traditional and virtual multichannel video prog…
Cord-Cutters Flocked to Paramount+, Netflix and Peacock's Ad-Free Plans in Q1
Within a month of canceling their pay TV subscriptions, around 31% of traditional cord-cutters signed up for a new streaming service during the first quarter — five times higher than the normal sign-up rate, according to new data from Antenna. Per the firm’s estimates, six of the top 10 plans subscribed to within the first month were ad-free. Leading the pack was Paramount+ Premium with 13.7%, followed by Netflix Premium (11.5%), Peacock Premium…
Antenna: Pay-TV Cord Cutters Flocking to Ad-Free Paramount+, Netflix, Peacock
The ongoing migration of pay-TV customers to streaming finds that within a month of canceling service, 31% of former premium television subscribers sign-up for a streaming service, according to new first quarter (ended March 31) data from Antenna. The research firm found that cord cutters are five times more likely to sign up for a … Continue reading "Antenna: Pay-TV Cord Cutters Flocking to Ad-Free Paramount+, Netflix, Peacock" The post Antenna…
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