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Companies Should Avoid 'AI Tourism' and Focus on Business Impacts, Says OpenAI Chairman

Summary by Globo
Just as in the ESG agenda there is the term "greenwashing" – when a "finge" company is sustainable – in the world of artificial intelligence (AI), it is necessary to avoid the "AI tourism". The alert is from Bret Taylor, founder of the Sierra startup and chairman of OpenAI, besides being one of the creators of Google Maps and head of Facebook technology. In a lecture at Santander's 27th Annual Conference, he said that every director and CEO toda…

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Companies Should Avoid 'AI Tourism' and Focus on Business Impacts, Says OpenAI Chairman

Just as in the ESG agenda there is the term "greenwashing" – when a "finge" company is sustainable – in the world of artificial intelligence (AI), it is necessary to avoid the "AI tourism". The alert is from Bret Taylor, founder of the Sierra startup and chairman of OpenAI, besides being one of the creators of Google Maps and head of Facebook technology. In a lecture at Santander's 27th Annual Conference, he said that every director and CEO toda…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Tuesday, August 18, 2026.
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