Coming soon listings rise, brokerages and portals challenge MLS control

Compass Pressures MLSs Who ‘Double Down’ on Premarket Restrictions With Fiery Open Letter

As a cascade of “premarketing” partnerships and programs sweep through the industry, Compass International Holdings (CIH), Rocket and Redfin have sent out a letter asking MLSs to change their policies to support phased listing distribution and cease punishments on agents for “seller-directed marketing plans.” The letter, obtained by RISMedia, was seemingly shared with MLSs and… The post Compass Pressures MLSs Who ‘Double Down’ on Premarket Restr…

Coming soon listings rise, brokerages and portals challenge MLS control

At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The resurgence of coming soon listings, which were rampant in many markets across the country prior to the National Association of Realtors’ (NAR) implemen…

Compass, Rocket to MLS leaders: ‘We can no longer stand idly by’

The real estate giants accused several MLSs of “actively working against” agents, adding, “we will not accept rules” dictating how listings can be marketed.