"An Administrative Nightmare: Coca-Cola Chief Warns of the Consequences of the Sugar Tax
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Coca-Cola warns against massive administrative costs and higher prices due to the planned sugar tax 2027. State interference in consumption is critical. At the same time, the zero sugar trend among customers is growing in double digits.
By Alicia HeskampThe sugar tax, which is to be introduced soon in Germany, could trigger a much larger wave than we think so far.The planned 26 to 32 cents per litre of sweet shower seem harmless, but they are another burden in the strudel of price increases: food, fuel, electricity, heating costs, hygiene products and now also sugared drinks.
rnd.de
LVZ - Leipziger VolkszeitungThe Federal Government wants to introduce a sugar tax. John Galvin, head of the German offshoot of Coca-Cola, thinks little of it. In an interview, he explains what would change for the company – and for consumers.
Against the backdrop of the planned sugar tax, Coca-Cola's German CEO, John Galvin, has observed that Germans are increasingly opting for zero-sugar drinks when it comes to sweet beverages. The trend is moving toward zero-sugar drinks, Galvin told the newspapers of the "Redaktionsnetzwerk Deutschland" (Saturday editions). Sales in this segment are growing at a double-digit rate. The beverage industry has already reduced the sugar content in its …
According to the Coca-Cola Group, the enormous cost of implementing a sugar tax would lead to price increases for customers and endanger jobs. "This is an administrative nightmare, not only for a large manufacturer like us," said Coca-Cola's head of Germany, John Galvin, the editorial network Germany (RND). Thus, the various drinks would have to be tax-classified, quantities documented, tax amounts calculated and controls made possible. This was…
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