US EditionCoachella 2025: At the festival, there’s a brand activation for every need
- Brands created activations at Coachella 2025 to engage festivalgoers on Sunday, April 20, in Indio.
- Coachella has become a marketing playground where brands seek recognition and attempt to woo festival attendees.
- Camp Poosh offered beauty products, while other activations included free coffee and hot sauce samples.
- International Delight offered visitors seven coffee creamer flavors and five cold foam toppers to sample.
- Activations like Aperol Spritz and Method provided utility, offering alternatives to long bar lines and body odor.
14 Articles
14 Articles
As K-pop becomes festival fixture, concerns over live performances remain
K-pop's presence at the world's top music festivals is no longer a novelty. As global lineups increasingly feature Korean artists alongside Western superstars, the genre has become a staple on international stages. The 2025 Coachella Valley Music and Arts Festival, which concluded last weekend in California, was the latest testament to K-pop’s global reach, featuring standout performances from BLACKPINK members Jennie and Lisa and boy band ENHYP…
Inside Kourtney Kardashian’s Camp Poosh 2025: The Beauty Brands Everyone’s Buzzing About
Camp Poosh took over Coachella 2025. If you missed out or want to restock, here are the viral beauty finds from the sought-after event, featuring Kérastase, Grace & Stella, and Conair.
San Bernardino Sun
Coachella 2025: At the festival, there’s a brand activation for every need
While known for its packed lineups, distinctive art and eccentric crowds, the Coachella Valley Music & Arts Festival has also become something of a marketing playground. Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo festivalgoers and gain valuable recognition. And, over time, they’ve gotten quite creative on how they go about that: A soap company may offer to bedazzle you; a c…
Coachella 2025: What it’s like to be at the music festival on its last day
As the Coachella Valley Music and Arts Festival comes to a close Sunday, April 20, follow along with us as we check out the sites and sounds at the Empire Polo Club in Indio. Ginger Root performs in the Sonora tent at the Coachella Valley Music and Arts Festival Sunday, April 20, 2025.(Photo by Andy Holzman, Contributing Photographer) SOFT PLAY performs on the final day of the Coachella Valley Music and Arts Festival Sunday, April 20, 2025.(Phot…
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