CJ targets $8.5 bil. North America revenue by 2028 on K-lifestyle boom
5 Articles
5 Articles
CJ Group is expanding its local investments with the goal of achieving 12 trillion won in sales in North America by 2028. While the group has been targeting the U.S. market with content and food products, it is now cultivating CJ Olive Young, which manages the rapidly growing beauty business, as a new pillar of growth. CJ Group Chairman Lee Jae-hyun also visited Olive Young's U.S. operations site again after three months. On the morning of the 1…
(Los Angeles = Yonhap News) Reporter Kim Se-rin = CJ Group aims to achieve 12 trillion won in North American sales by 2028 based on synergies between its K-food, content, and beauty businesses...
[Digital Daily Reporter Baek Ji-young] CJ Group Chairman Lee Jae-hyun visited the United States again after three months to personally inspect the "K-Lifestyle" spreading locally, ranging from K-pop to K-food and K-beauty. This decision stems from the assessment that CJ, which first stepped into the cultural business over 30 years ago, has entered a stage where it is penetrating the daily lives of American consumers, moving beyond the overseas …
On the 15th (local time), CJ held a presentation on its "Global K-Lifestyle Vision" at the Hilton Glendale in Los Angeles, USA, and unveiled its mid-to-long-term growth roadmap. This vision is the concrete result of the "strengthening of inter-business synergies" and "securing unrivaled competitiveness" ordered by CJ Group Chairman Lee Jae-hyun during his visit to U.S. business sites last May. Chairman Lee personally visited the sites of KCON a…
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