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Christmas creep? 58% want Black Friday messages at least a month early, but they’re getting choosier

  • 58% of shoppers want Black Friday deal messages at least one month before the event.
  • Most shoppers want brands to communicate about deals early.
  • Consumers are monitoring their budgets and planning holiday purchases in advance.
  • A month before Black Friday is the most popular timing, while 22% want messages sooner.
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Christmas creep? 58% want Black Friday messages at least a month early, but they’re getting choosier

Sinch reports that 58% of shoppers prefer early Black Friday promotions, especially via email, while budget-conscious consumers seek personalized offers.

·Cherokee County, United States
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katytimes.com broke the news on Monday, October 26, 2026.
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