Choice Hotels Buys RV Club Harvest Hosts for $130 Million
The deal expands Choice’s outdoor travel push and keeps Harvest Hosts operating as a standalone brand under CEO Joel Holland.
6 Articles
6 Articles
Choice Hotels Buys RV Club Harvest Hosts for $130 Million
Skift Take: Choice CEO Dom Dragisich will need to show that Harvest Hosts, a list of a half-million RV users, converts into hotel stays. Otherwise, he's drifting from the "top priority" he set after taking the job of driving net rooms growth.Read the Complete Story On Skift
Choice Hotels to Acquire Harvest Hosts, Expanding Its Reach with the Value-Minded Traveler Into Outdoor and RV Travel
/PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, today announced it has entered into an agreement...
Choice Hotels Buying Outdoors Brand for $130 Million
Choice Hotels is making a move few travelers saw coming. The company announced a deal to acquire Harvest Hosts, an RV travel membership platform, for roughly $130 million in cash, with the transaction expected to close on October 1. For a company best known for budget-friendly hotel brands, moving into the outdoors market is a notable shift — and for loyalty members, it raises an obvious question: What does this mean for Choice Privileges? What …
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