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Choice Hotels Buys RV Club Harvest Hosts for $130 Million

The deal expands Choice’s outdoor travel push and keeps Harvest Hosts operating as a standalone brand under CEO Joel Holland.

Summary by Skift
Skift Take: Choice CEO Dom Dragisich will need to show that Harvest Hosts, a list of a half-million RV users, converts into hotel stays. Otherwise, he's drifting from the "top priority" he set after taking the job of driving net rooms growth.Read the Complete Story On Skift

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Hotel Dive broke the news in New York, United States on Wednesday, September 30, 2026.
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