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Chipotle CEO says company will ‘re-coach’ restaurants on proper portion sizes

  • Customers expressed anger on social media about Chipotle's burrito bowl portions being too small this year.
  • CEO Brian Niccol stated, “There was never a directive to provide less to our customers.”
  • The company plans to ensure consistent “generous portions” at over 3,500 locations and retrain about 10% of stores.
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