US EditionChinese SUV fails attempt to climb Heaven’s Gate stairs
4 Articles
4 Articles
SUV rolled down the stairs of the Gate of Heaven.
Chinese SUV fails attempt to climb Heaven’s Gate stairs
Chery Automobile’s attempt to emulate a well-known Land Rover marketing stunt ended in failure last week when its Fulwin X3L SUV lost power during a climb at China’s Heaven’s Gate, resulting in minor damage to the landmark and a public apology from the automaker.
In China, the builder Chery wanted to hit hard by reproducing a mythical feat made by Range Rover in 2018. Gravir les 999 marches de la Porte du Ciel, a famous monument located in Hunan province. The goal? To create a significant communication call around his new hybrid SUV, the Fulwin X3L. But instead of arousing admiration, the event turned into a viral disaster. Range Rover Sport spectrum Remember: in 2018, Land Rover had released a spectacul…
Tianmen Mountain in China's Hunan province is one of the most impressive natural sites in Asia. The 999-step climb leads to a natural rock hole known as Heaven's Gate. And so it tempts car companies to perform daring stunts there. When Chinese carmaker Chery decided to hold a promotional event for its new Fulwin X3L SUV, it wanted to show it in extreme conditions. The car was to drive up the entire 999 steps, just as the Range Rover Sport did ye…
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