Chinese brands cut ties with French soccer star Mbappé over ‘Chinese dictator’ remark
Dongpeng, Mengniu and RedNote ended ties after Mbappé’s remarks sparked backlash, with Weibo hashtags about the split topping China’s trending list.
- Chinese drinks giant Dongpeng Beverage and dairy producer Mengniu terminated all cooperation with Real Madrid and France forward Kylian Mbappe on Tuesday following online backlash over his comments about Mao Zedong.
- A circulating video showed Mbappe joking about an internet meme depicting his face photoshopped onto Mao, the country's founding leader whose image remains a social taboo in China.
- Dongqiudi, one of China's biggest online football outlets, said the remarks were "offensive to China and the Chinese people" and "have hurt the feelings of Chinese football fans." Dongpeng and Mengniu cited "zero-tolerance" policies toward behavior offending national sentiments.
- "Dongpeng Beverage ends cooperation with Mbappe" became the top-trending topic on Weibo as social media users urged the company to remove his image from energy drink bottles.
- In a French sports newspaper L'Equipe interview, Mbappe previously addressed memes depicting him as historical figures, noting that while some are funny, comparisons to individuals who caused historical damage are "less funny.
167 Articles
167 Articles
Kylian Mbappe dropped by major sponsors as mystery surrounds growing backlash in China
Kylian Mbappe has lost Chinese sponsorship deals amid an escalating backlash over unverified footage appearing to show him discussing a meme resembling former Chinese leader Mao Zedong.The Real Madrid forward reportedly made the remarks during an appearance on French talk show The Bridge. Clips circulating online show his face superimposed on an image resembling Mao, although he does not identify the leader by name.The interview's broadcast date…
Several Chinese brands announced that they would break their commercial partnerships with Kylian Mbappé this Tuesday after Captain des Bleus called Mao Zedong "dictator" in a video on Monday. Words deemed intolerable in the Middle Empire.
Kylian Mbappé faces a wave of criticism in China after the broadcast of a video where he seems to be joking about Mao Zedong. Three companies, including Dongpeng and Mengniu, have cancelled their advertising contracts...
Mbappe faces backlash in China over Mao remark, loses three brand deals
Three Chinese companies ended partnerships with Kylian Mbappe after his reported Mao remark. The backlash highlights the commercial risks facing global sporting figures in major markets.
Killian Mpabi's sarcastic statement about his face-to-face photo of former Chinese leader Mao Tse Tung caused a massive rage in China, leading to the dissolution of his sponsorship contracts by the major local companies and the removal of his digital content.
Football star Kylian Mbappé loses two promotional deals in China. The companies point to hurt feelings of the Chinese people. Does it have to do with statements by the French about Mao Zedong?
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