Chinese brands cut ties with French soccer star Mbappé over ‘Chinese dictator’ remark
Chinese brands and state media cut ties after a video spread online, with Weibo backlash and 400 million views amplifying the fallout, reports said.
- Chinese drinks giant Dongpeng Beverage and dairy producer Mengniu terminated all cooperation with Real Madrid and France forward Kylian Mbappe on Tuesday following online backlash over his comments about Mao Zedong.
- A circulating video showed Mbappe joking about an internet meme depicting his face photoshopped onto Mao, the country's founding leader whose image remains a social taboo in China.
- Dongqiudi, one of China's biggest online football outlets, said the remarks were "offensive to China and the Chinese people" and "have hurt the feelings of Chinese football fans." Dongpeng and Mengniu cited "zero-tolerance" policies toward behavior offending national sentiments.
- "Dongpeng Beverage ends cooperation with Mbappe" became the top-trending topic on Weibo as social media users urged the company to remove his image from energy drink bottles.
- In a French sports newspaper L'Equipe interview, Mbappe previously addressed memes depicting him as historical figures, noting that while some are funny, comparisons to individuals who caused historical damage are "less funny.
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285 Articles
Several Chinese companies have cut ties with French footballer Kylian Mbappe after social media was flooded with criticism over his alleged comments about former Chinese leader Mao Zedong, British media reported.
Two major Chinese brands in China refused to cooperate with the attacker Reala and the French national captain, Kilian Mbappe, after a video of a footballer kidding about Mao Zedong was distributed online, written by The Guardian and the BBC.
BEIJING Francuski nogometaš Kylian Mbappé suočen je s negativnim reaction i raskidom reklamnih ugovora u Kini nakon što se internetom proširio videozapis u kojem se, čini se, šali na račun bivšeg kineskog vođe Mao Zedonga. Tri tvrtke koje […] Objava Kina zbog Mbappéa obustavlja prijenose La Lige. Veliki sponzori raskidaju s njime ugovore, a sve zbog ovog videozapisa pojavila se prvi puta na Novi list.
Several Chinese companies drop sponsorship of French footballer Kylian Mbappé after controversy
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