We Are Not Afraid of Chinese Competition, Says Lamborghini. Italians Rely on Emotions
6 Articles
6 Articles
Despite its impressive performance and success, Lamborghini doesn't see Chinese supercars as a threat. The main reason is their bet on electric powertrains, which lack the right emotions.
In recent years, there have been more and more Chinese cars making their arrival in Europe. A radical change, which is obviously not without the worry of many "traditional" manufacturers. And now, the European Union is also mixing up in order to limit this invasion. But, to tell the truth, not all brands are housed in the same brand. And some are not really worried about this massive arrival. This is for example the case of Lamborghini, who seem…
Chinese Supercars Not Yet a Threat to Lamborghini The rise of China's automotive industry is now increasingly difficult to ignore...
The CEO of Lamborghini, Stephan Winkelmann, does not seem to sleep away from the Chinese supercars. Stephan Winkelmann is not at all intimidated by the electric or hybrid beasts that have recently appeared in the Asian giant, relying on the added value and emotions that awaken the V12 models, now with PHEV technology, of the house of Sant’Agata Bolognese. While in the industry a certain fear has been aroused by the colonization of Chinese brands…
(Dan Tri Newspaper) - According to the CEO of the Italian car manufacturer, the high-powered internal combustion engine is what differentiates Lamborghini supercars from models from China.
JPNN.com - Lamborghini CEO Stephan Winkelmann said he is not afraid to face competition from electric sports cars from China which are increasingly mushrooming in the global automotive industry.
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