US EditioniQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth
- IQIYI plans to open its first theme park, iQIYI Land, in Yangzhou, Jiangsu Province, later this year.
- The park will feature seven types of attractions, including immersive theater and virtual reality experiences based on characters from iQIYI's films and dramas.
- IQIYI aims to enhance local tourism and community engagement as part of a broader cultural revitalization initiative for the Grand Canal area.
- Visitor numbers for iQIYI's immersive experiences surged by 206% after the Chinese New Year holiday, according to the company.
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38 Articles
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iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth
BEIJING, March 13, 2025 /PRNewswire/ -- On Mar. 13, iQIYI, China's leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI's extensive portfolio…
iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth - PressReach
BEIJING, March 13, 2025 /PRNewswire/ — On Mar. 13, iQIYI, China’s leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI’s extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI’s c…
Chinese streaming service iQIYI breaks ground on first theme park
Chinese streaming service iQIYI has started building its first theme park, iQIYI Land, in Yangzhou, Jiangsu province. The new entertainment destination will utilise iQIYI’s vast portfolio of TV and film brands, enhanced by cutting-edge technology to deliver an immersive experience. Set to open later this year, iQIYI Land will feature an immersive theatre, a holographic light space, an interactive performance theatre, a film set interaction area,…
China’s ‘Netflix’ iQiyi is set to open a theme park with virtual reality based on its own shows
Chinese videostreaming company iQiyi announced March 13, 2025, it will open a theme park later in the year in Yangzhou, Jiangsu province. iQIYI BEIJING — Chinese videostreaming platform iQiyi announced Thursday it plans later this year to open its first full-fledged theme park in China based on characters from its own shows. The forthcoming “iQiyi Land” is set to open in the city of Yangzhou in Jiangsu province, just over two hours from Shangha…
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