Expert Insights: Q&A with Chery's global design chief, Steve Eum

Expert Insights: Q&A with Chery's global design chief, Steve Eum

We sit down with Chery's VP of Global Design to chat about his career and China's impact on...

A new Chinese giant could soon arrive at our home. After MG Motor and BYD, it is now the Chery group that is about to establish itself in Europe. The giant, owner of the Omoda brands or even Exeed, has been preparing for its arrival for several months. He is negotiating with the Volkswagen group, which could be a valuable help to achieve its ends. Chery: a growing group Many times, Chinese carmakers are relatively unknown to us. This is precisel…

Chery wants to step on the accelerator at the Barcelona plant that she shares with Ebro. The Chinese automotive company seeks to reach a total production of 100,000 units annually by the end of 2027, a substantial leap from the 20,000 that would be produced this year in the Franc Zone, only of the Ebro brand. Adding to the equation its brands Omoda and Jaecoo, the growth will involve reaching a template of at least 1,000-1,200 people, from the c…