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ChatGPT's AI referral traffic doubled this year, BrightEdge says

Summary by TNW
ChatGPT sent 95.1% of the traffic that AI chatbots referred to websites in August, its highest share this year, according to new data from BrightEdge. The search marketing company said referral traffic from ChatGPT grew 101% between January and August. Gemini came second in August with 2.4%, BrightEdge said. Perplexity had 1.1% and Claude 0.8%. […] This story continues at The Next Web

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ChatGPT now generates more than 95% of the traffic returned to websites by IA chatbots. An overwhelming dominance that leaves its competitors far behind.

Of the 100 Internet users who arrived on a website from an artificial intelligence assistant in August, 95 came from ChatGPT. Less than three had passed through Gemini, despite the billion monthly users announced by Google for its application.

ChatGPT contributed 95.1% of the traffic that AI chatbots sent to websites during August, their biggest share of the year, according to BrightEdge data. Gemini, Perplexity and Claude were left far behind, although AI tools still generate fewer visits than traditional search engines.

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TNW broke the news in Amsterdam, Netherlands (Kingdom of the) on Thursday, September 24, 2026.
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