Changing tastes: Washington winemakers adapt to lower alcohol demand

Changing tastes: Washington winemakers adapt to lower alcohol demand

For a variety of reasons, many people are cutting back on or cutting out drinking alcohol. Gallup reported last year that only 54% of Americans 18 and older report drinking alcohol, the lowest since they began such polling in 1939. And when they do drink, consumers have more choices than ever. These and other challenges have led to wine grape growers pulling out vines – the total acreage of Washington wine grapes is at its lowest since 2013.