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CEO José Manuel Albesa Eyes €8 Billion Sales Milestone for Puig

  • On Wednesday, Puig announced Vision 2032, a strategic roadmap aiming to surpass 8 billion euros in annual net sales by 2032.
  • Executive Chairman Marc Puig said the company is stronger than at any point in its over 110-year history, having exceeded 5 billion euros in net revenues in 2025.
  • The company set a target for a more than 22.5 percent adjusted EBITDA margin, with free cash flow conversion above 50 percent of adjusted EBITDA by 2032.
  • Chief Executive Officer Jos Manuel Albesa stated Vision 2032 scales what works profitably, while Marc Puig noted the group will act as "curators of brands, not aggregators."
  • By 2032, Puig aims to become a top-four premium beauty company and top-two fragrance player, reinforcing business in EMEA, North America, and Asia-Pacific.
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Puig has presented its strategic plan, in which it plans to increase its revenues by 60% to reach 8 billion euros by 2032. The Barcelona-based firm aims to be among "the four leading premium beauty companies worldwide and one of the two main fragrance companies in 2032", said ... Continue reading "Puig announces a plan to eat the cosmetics market and be "the fourth world premium beauty company"

·Madrid, Spain
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·London, United Kingdom
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Puig, the Catalan family-owned beauty and fashion multinational, expects to reach sales of more than 8 billion euros in 2032, compared to more than 5 billion last year. This is one of the objectives that the company chaired by Marc Puig has set in its new strategic plan, once the failed merger with the American Estée Lauder is over, presented this Wednesday at its investor day. One of the group's goals is to be among the four main global premium…

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Merca2.es broke the news on Wednesday, October 28, 2026.
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