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Celebrities back provocative Project Slingshot campaign to end gas chambers for pigs
The ads target CO2 pig slaughter, as a survey found 81% of Britons view the practice as unacceptable.
- Project Slingshot launched a provocative advertising campaign on the London Underground today, April 30, 2026, placing over 750 ads across 206 stations, including Euston and Charing Cross, to expose pig slaughter using CO2 gas chambers.
- In England and Wales, 90% of pigs are slaughtered inside CO2 gas chambers, a process a 2025 Animal Welfare Committee report linked to severe pain and respiratory distress despite government pledges to eventually phase out the method.
- Comedian Diane Morgan and Meat Free Monday founders Paul, Mary and Stella McCartney back the campaign, which cites a survey finding 81% of Brits find the industry's 'humane slaughter' claims unacceptable.
- Designed as a 'narrative pressure engine,' the group aims to make defending industrial farming practices culturally impossible, with co-founder Naomi Hallum stating the industry relies on claims of 'humane slaughter' rather than welfare to justify cheap production.
- While the group faces a David-and-Goliath battle to end factory farming by 2040, they remain committed to truth-telling, with lawyers ready to defend their position against industry pushback regarding the December 2025 phase-out commitment they deem insufficient.
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Total News Sources31
Leaning Left1Leaning Right1Center23Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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