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‘CBS Mornings’ Ratings Huge Swing: How Show Compares With ‘Today’ & ‘GMA’

Good Morning America increased total viewers by 12% and demo viewers by 4%, closing the gap on NBC's Today, while CBS Mornings saw a 10% decline in viewers, AdWeek reported.

  • Ratings for the week of March 9 show NBC's Today led with 2.918 million viewers, ABC's Good Morning America had 2.838 million, and CBS Mornings recorded 1.688 million.
  • Hosted by Gayle King and Nate Burleson, CBS Mornings was the only morning show to see declines, dropping 10 percent in total viewers and 18 percent in the key demo last year.
  • With an 18 percent increase in total viewers, Robin Roberts, George Stephanopoulos, and Michael Strahan are closing the gap on Today to just 80,000 viewers.
  • Today maintained its lead with 634,000 demo viewers, featuring Craig Melvin and Hoda Kotb, who is filling in for Savannah Guthrie.
  • According to AdWeek, comparative trends show Good Morning America grew 12 percent in total viewers last year, while CBS Mornings reported a 5 percent drop that week.
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‘CBS Mornings’ Ratings Huge Swing: How Show Compares With ‘Today’ & ‘GMA’

Is it good news or bad for Gayle King?

·Missoula, United States
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  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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ABC FOX Montana broke the news in Missoula, United States on Friday, March 20, 2026.
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