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Candy prices got you scared stiff? What to know about the cost of Halloween this year

Candy and gum prices are up 7.7% in a year, but the National Retail Federation still expects Halloween spending to reach a record $13.5 billion.

  • On Saturday, October 31, 2026, the National Retail Federation projected record Halloween spending of $13.5 billion, even as candy and gum prices rose 7.7% over the past year, outpacing overall inflation.
  • Droughts in West Africa surged cocoa costs to more than $10,700 per tonne in January 2025, leaving consumer chocolate prices "sticky" due to production lag times, according to industry analysts.
  • In its October 29 earnings release, Hershey reported net sales rose 3.0% to $3,275.5 million as the company raised prices about 13 points, absorbing an 11-point volume drop in North America Confectionery.
  • NielsenIQ data shows Halloween treat sales fell 6.7% by mid-October as shoppers, facing affordability pressures, shifted to smaller packages and alternative products despite holiday enthusiasm.
  • The next Consumer Price Index report, scheduled for November 10, 2026, will clarify whether candy inflation continues cooling after recent federal data showed prices rising faster than overall inflation.
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npr broke the news in Washington, United States on Thursday, October 29, 2026.
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