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Candy prices got you scared stiff? What to know about the cost of Halloween this year
Candy and gum prices are up 7.7% in a year, but the National Retail Federation still expects Halloween spending to reach a record $13.5 billion.
On Saturday, October 31, 2026, the National Retail Federation projected record Halloween spending of $13.5 billion, even as candy and gum prices rose 7.7% over the past year, outpacing overall inflation.
Droughts in West Africa surged cocoa costs to more than $10,700 per tonne in January 2025, leaving consumer chocolate prices "sticky" due to production lag times, according to industry analysts.
In its October 29 earnings release, Hershey reported net sales rose 3.0% to $3,275.5 million as the company raised prices about 13 points, absorbing an 11-point volume drop in North America Confectionery.
NielsenIQ data shows Halloween treat sales fell 6.7% by mid-October as shoppers, facing affordability pressures, shifted to smaller packages and alternative products despite holiday enthusiasm.
The next Consumer Price Index report, scheduled for November 10, 2026, will clarify whether candy inflation continues cooling after recent federal data showed prices rising faster than overall inflation.