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Canadian manufacturer eyes U.S. as firms 'cannot hold off for too long anymore'

The company is shifting some production and opening a U.S. warehouse as buyers delayed orders and sales fell by up to 50%, executives said.

  • Fine Cotton Factory is expanding to the United States after tariffs of up to 50 per cent hit sales, prompting American buyers to delay orders. Skip Kann, executive vice-president of sales and marketing at Fine Cotton Factory, confirmed plans to open a warehouse.
  • When tariffs on Canadian goods took effect in March 2025, the Toronto manufacturer saw sales tumble as American buyers delayed orders. Fine Cotton Factory is now shipping unfinished fabrics to United States contractors to reduce tariff exposure.
  • Pau Pujol, associate professor of economics at McMaster University, warned that fear of trade disruption harms business decisions. "Just the fear is enough to generate those suboptimal decisions," Pujol said, noting businesses worry about future policy changes.
  • Ari Van Assche, professor of international business at HEC Montréal, said companies are reaching a point where they can no longer delay investment decisions. He noted the broader economic picture shows no major shift yet.
  • Statistics Canada figures show Canadian direct investment in the United States was down slightly at the end of 2025. Van Assche warned other companies may eventually follow suit to avoid lingering trade uncertainty.
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Winnipeg Free PressWinnipeg Free Press
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Canadian manufacturer eyes U.S. as firms 'cannot hold off for too long anymore'

A Canadian textile maker battered by U.S. tariffs is looking to expand south of the border, illustrating how the trade war could leave a lasting mark on the country's manufacturing sector.

·Winnipeg, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, November 11, 2026.
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