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Can Europe build itself a rival to Google?
Ecosia CEO Christian Kroll aims for 10% of Europe's search traffic by 2030 with the new project EUSP, launching in France in 2025 and Germany later that year.
The EU's Digital Markets Act allows Ecosia and Qwant access to US companies' data, essential for improving their algorithms.
Kroll states, "if the US turned off access to search results tomorrow, we would have to go back to phone books.