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Cade Cunningham is getting a signature shoe with Nike: Here’s what we know
Cunningham, an NBA All-Star, joins an elite group of Nike athletes with a six-year deal and signature shoe launching in 2027, boosting his marketability and the Pistons' profile.
- Cade Cunningham agreed to a long-term endorsement deal with Nike that includes his first signature basketball shoe, ESPN reported.
- His on-court rise and impact on the Detroit Pistons attracted brand interest as Cunningham earned NBA All-Star and third-team All-NBA honors.
- The logo and custom shoes generated early hype around his brand as Cade Cunningham debuted a Double C logo and wore player-exclusive Nike GT Cut and Zoom GT Cut shoes.
- Cunningham now joins Nike's small roster of signature athletes, becoming the sixth active NBA player with a Nike shoe line alongside LeBron James, Kevin Durant, and others, boosting his and the Detroit Pistons' marketability.
- Fans should expect more announcements as Nike prepares for Cunningham's upcoming signature shoe, with Victor Wembanyama the only other Nike athlete expected to receive a line in the near future.
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Total News Sources17
Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
12%
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