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Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels

On Tuesday, BWH Hotels announced it is renaming itself WorldHotels, unifying its global portfolio of more than 4,000 properties across 18 brands while merging its two loyalty programs into WorldHotels Rewards effective January 5, 2027.
CEO Larry Cuculic noted the company has "evolved faster than public awareness," and research indicated many travelers are only aware of a portion of the portfolio's offerings, prompting the rebrand to create greater clarity.
The company launched a digital discovery platform built from more than 10,000 hours of insights gathered from hotel teams worldwide, collecting around 21,500 insider tips to enhance guest discovery across the portfolio.
Existing branding and signage for properties, including Best Western, will remain unchanged, while the new WorldHotels Rewards program introduces three membership tiers and preserves all current member benefits, including points that never expire.
WorldHotels will announce additional details regarding membership tiers and benefits on November 16, 2026, communicating the updates directly to existing loyalty members first before broader release.

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25 Articles

gazetteherald.co.uk

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The Press

Center

York-headquartered hotel chain rebrands to reflect global ambitions

York-based BWH Hotels GB is rebranding as WorldHotels GB.

12 hours ago

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USA Today

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WorldHotels is taking center stage. Is Best Western going away?

23 hours ago·New York, United States

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TVA Nouvelles

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24 heures

Lean Left

Best Western Changes Its Name to WorldHotels

The hotel group Best Western, present in a hundred countries, announced on Tuesday its change of name to become WorldHotels

24 hours ago·Montreal, Canada

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Skift

Center

Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels

The parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers. Its toughest audience may be its own members.

24 hours ago·New York, United States

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PR Newswire

+4 Reposted by 4 other sources

Center

BWH® Hotels Unveils Enterprise Transformation, Uniting Global Portfolio Under WorldHotels™

/PRNewswire/ -- Leading global hospitality enterprise BWH Hotels today announced a comprehensive transformation, bringing more than 4,000 hotels and 18 brands...

24 hours ago·Chicago, United States

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Hotel Dive

Center

BWH Hotels rebrands to WorldHotels in ‘comprehensive transformation’

The “strategic evolution” brings more than 4,000 hotels under the WorldHotels name and introduces a new guest experience, a unified loyalty program and new digital infrastructure.

1 day ago·New York, United States

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