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Britain's JD Sports Launches AI Commerce in Key US Market

JD Sports will launch AI-enabled one-click shopping in the US first, serving its largest market where it generates over 40% of global sales, starting with Microsoft Copilot.

LONDON, Jan ‌12 : British sportswear retailer JD Sports Fashion said on Monday customers in the United States, its largest market, will be able to use AI platforms to search for and purchase its products.In the U.S., the group trades from over 2,500 stores across the JD, ‌DTLR, Shoe Palace and Hibbett bra

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Britain's JD Sports launches AI commerce in key US market

·United Kingdom
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Evening Standard broke the news in London, United Kingdom on Monday, January 12, 2026.
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