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Buy a king's cake, win a car: French tradition with a twist

Summary by France24
Today is a special day for all those with a sweet tooth in France. All throughout the month of January, but especially today on the 6th of January, or the Epiphany, French people buy a 'galette des rois', or a kings' cake. And some bakeries are finding incentives to get people to come in and buy the cakes.

8 Articles

Lean Left

Traditionally tasted in Epiphany, the cake of kings makes the butter of bakeries-pastries every January. The chef of the Cinq (Paris 8th) delivers his secret.

·Paris, France
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Center

At the Maison Etchebastere counter, in San Juan de Luz, there is only one couronne des rois. The truth is that it does not look especially, because the star of this historic pastry shop is the Basque gateau, the Basque cake. But the panorama changes as you look at any supermarket in this border area because there coexist Spanish-style roscones with the local rois galettes and the crown of kings. The curious thing is that in France the children h…

·Granada, Spain
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Center

While the Christian feast was celebrated in France Sunday, January 4, 2026, especially by eating the traditional galette of kings, the real date is Tuesday, February 6, 2026.

Center

Every year, the debate returns for Epiphany. Fragipane cake or brioched to shoot the kings? One comes from the north, the other from the south, but which first appeared?

·France
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Reading zen Home / Videos / Belgium / Society Home Videos Belgium Society Company Subjects News Subject videos galette Gateau Epiphanie pastry tradition Home / Society 2 photos Video Tuesday, January 6, 2026 - 13:19 Stuff in pastries for the traditional galette of kings We are the day of the Epiphany, that of the traditional galette of kings. This period has become a highlight for bakeries, where customers flock to buy their galette. The classic…

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Sud Ouest broke the news in France on Tuesday, January 6, 2026.
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