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Outdoors Lovers Find New I-94 Destination in Outdoorica
Revenue and web traffic rose more than 200% in 2026 as the dealership added brands and drew thousands of Interstate 94 motorists daily.
- Since opening a little more than a year ago in Albany, Minnesota, the family-owned dealership Outdoorica has experienced steady growth, with revenue and website traffic increasing by more than 200% in 2026.
- Co-Owners Shannon Bertram, CEO, and Dean Goebel, President, started the venture after a BB Wheels employee considered buying an Amish hunting blind from Texas for $500 less than local pricing.
- Brent Mellesmoen of Franklin Outdoor Advertising encouraged the pair to become an Ice Castle dealer; Bertram then purchased 14 Ice Castles after meeting with owners Jeff and Brett Drexler.
- Goebel said they prefer shipping from Garfield, Minnesota, to Albany over South Carolina, a 45-minute route that supports local manufacturers and reduces product costs.
- Outdoorica expanded its marketing by teaming up with influencer Hunter Schleper, who promotes products to more than 12,000 Facebook followers, while adding brands like Stihl and Cub Cadet.
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14 Articles
14 Articles
Duluth News Tribune+12 Reposted by 12 other sources
Outdoors lovers find new I-94 destination in Outdoorica
Business partners Shannon Bertram and Dean Goebel hope to grow their Albany, Minnesota, outdoor retail business even bigger.
·Cherokee County, United States
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Coverage Details
Total News Sources14
Leaning Left0Leaning Right7Center5Last UpdatedBias Distribution58% Right
Bias Distribution
- 58% of the sources lean Right
58% Right
C 42%
R 58%
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