Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.



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Burger chain Wendy's looking to test surge pricing at U.S. restaurants as early as next year

The fast food chain will start implementing this business strategy as early as 2025

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Evgeny Lebedev

London

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Wendy’s announces new Uber-style surge-pricing based on demand

Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

Bell Media

Craving a Frosty? Better get it on a slow day if you're going to a Wendy's that'll be testing dynamic pricing in the U.S. The company recently announced the move for some locations as part of its new digital menus to be launched next year.

CBC News

Government of Canada

A fluctuating Frosty? Wendy's will test dynamic pricing at some U.S. locations in 2025

Wendy’s CEO Kirk Tanner said that the it will start testing dynamic pricing, also known as surge pricing, as early as next year.

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Burger chain Wendy's looking to test surge pricing at restaurants as early as next year

Uber, Amazon and airlines use surge pricing. Wendy's will now introduce it, joining more companies that adjust prices based on real-time demand.

USA Today

Gannett

Wendy's CEO announces surge pricing for menu. Here's what you can expect.

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers

abc News

The Walt Disney Company

The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

Warner Bros. Discovery

Atlanta

Fulton County

Georgia

Wendy’s will soon begin testing surge pricing

Wendy's is preparing to test an "Uber-style" surge-pricing model where prices will fluctuate throughout the day based on demand -- meaning a Dave's burger will cost more during the lunchtime rush.

New York Post

Murdoch family

New York

Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand

The deals at Wendy’s may soon not be as square as their burgers. The fast-food chain is set to start experimenting with dynamic pricing at company-owned stores next year.

The Washington Post

Jeff Bezos

A surge fee on your Frosty? Wendy’s to test ‘dynamic pricing’ in 2025.

By MICHELLE CHAPMAN
AP Business Writer Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year…

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Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

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