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Published 1 month ago

Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

  • Wendy's plans to test fluctuating menu prices based on demand, with an investment of $20 million in digital menu boards by 2025.
  • CEO Kirk Tanner aims to implement dynamic pricing and AI-enabled menu changes, anticipating moderate price swings during peak demand.
  • The new menu boards will allow for "surge pricing," with testing set to begin in 2025.
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