Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Wendy's to introduce Uber-style 'Surge Pricing' on Burgers, prompting concerns

Wendy's, the popular fast-food chain, is set to experiment with an "Uber-style" surge-pricing model, where the prices of its menu items will fluctuate based on demand throughout the day. As per a New York post report, CEO Kirk Tanner announced this move during a call with investors, revealing plans to invest $20 million in high-tech menu boards capable of real-time price updates.

Wendy's upcoming £15.8M digital menu will change food prices during different times of the day

Fast-food giant Wendy's is set to unveil an innovative "Uber surge-style" menu, transforming the traditional dining experience by introducing dynamic pricing. Wendy's upcoming system, set to undergo testing in 2025, will leverage "digital menu boards," with a substantial £15.8M ($20 million) investment, as revealed by CEO Kirk Tanner. This approach will enable real-time price updates at minimal or no additional cost. As anticipation builds, cons…

Wendy's to test surge pricing

Wendy's to test surge pricing

Surge pricing for your Frosty? Why Wendy's lunch rush could cost you more

Experts say it's an unusual move for a fast-food restaurant to engage in a strategy that involves raising prices at peak times instead of lowering prices to drive more traffic.

Wendy's plans to test out surge pricing during busy hours

One of America's largest fast-food chains is looking at switching the way it prices food, with the cost of a meal changing based on the time of day you visit.

Yes, Wendy’s plans to implement dynamic pricing in 2025

Wendy’s clarified that it will not implement surge pricing during the busiest times at its restaurants, but it does plan to roll out a dynamic pricing model.