Building Brands: Brand yourself a newspaper reader, even Gen Z is doing it

clarkstonnews.com

Building Brands: Brand yourself a newspaper reader, even Gen Z is doing it

At a recent networking event, I introduced myself to a guy who — when he heard where I worked — said, “Newspapers are still a thing?” I’m sure the look on my face told him I didn’t like that question. He quickly followed up with “I’m kidding,” explaining that he was new to the community.After more than two decades in this industry, I’ve heard my fair share of comments like that. I smile and share View Newspaper Group’s story of growth and succes…