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Building a luxury small business: Chris Wilson on positioning a gym as exclusive

Summary by Inside Small Business
Chris Wilson’s fitness studios are not your ordinary gyms. At over $500 a week for a platinum membership, the small-business owner’s clients range from wealthy mining magnates to CEOs and doctors. Members enjoy bespoke equipment, luxury facilities, and a cold, lemon myrtle-infused towel after each workout. But there’s a lot more to this small business than Rolexes and scented towels, as Chris explains. Before he could become the owner of a premi…
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