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V Of BTS Becomes Global Ambassador For Nothing’s Headphones (1) Pro
The $399 headphones are Nothing’s first Pro Series model and feature up to 68 hours of battery life and 10 microphones for noise cancellation.
- London-Based tech company Nothing launched the Headphone Pro on September 29, 2026, priced at $399, naming BTS member V as its new global brand ambassador.
- Nothing CEO Carl Pei stated that V was chosen for his 'instinct for fearless experimentation' and aligns with the brand's goal of defining technical excellence; the partnership follows Charli xcx joining as the first global ambassador in 2026.
- Described by Nothing as the brand's 'most advanced audio product to date,' the Headphone Pro features a 40-mm bass dynamic driver, a 10-mic system for active noise cancellation, and 68 hours of battery life.
- Shot in Seoul by photographer Dorothea Sing Zhang, the campaign spotlights the 'experimentation and versatility of authentic expression,' while Metropolis Studios engineers tuned the device for a neutral sound profile.
- Available starting today at nothing.tech, Amazon, and Best Buy's North America locations, the headphones mark the first chapter of the company's Pro Series, designed for richer listening with deeper bass and clearer vocals.
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Nothing Headphone (1) Pro: a US$399 Studio Switch, Fronted by V of BTS
Singapore listeners eyeing Nothing’s Headphone (1) Pro will have to wait a little longer. The London tech brand launched its new flagship over-ears on 29 September 2026, with V of BTS as its new Global Brand Ambassador, and says Singapore availability and local pricing will be announced at a later date. Buyers overseas can already get them. The Hollywood Reporter and Billboard list the headphones at US$399 in the US, where sales started this wee…
Coverage Details
Total News Sources20
Leaning Left4Leaning Right0Center2Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
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