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Brits Are More Likely to Find Style Inspiration From Strangers than Celebrities, Poll Finds
A Samsung survey of 2,000 adults found 52% would feel awkward asking a stranger about clothes, while 51% want a device that can identify outfits.
- A new Samsung poll reveals Brits are more likely to draw style inspiration from strangers on the street than from celebrities; London was voted the most stylish city by 49% of Gen Z and Millennials.
- Despite finding outfit inspiration from strangers, 52% feel uncomfortable approaching them to ask where they purchased a garment. Consequently, 30% prefer turning to the internet to describe and track down the item instead.
- People spend an average of one hour and 14 minutes searching for outfits they admire. Fashion choices are also shaped by social media , the commute , and the office among Millennials and Gen Z.
- Samsung is showcasing its Galaxy Z Fold8, which features Circle to Search with Google to identify outfits in seconds. The brand is also promoting its Smart Switch feature for transferring saved style inspiration when upgrading phones.
- Research suggests 51% of people would welcome devices to identify fashion sources. Radio presenter Mollie King said, "taking to the streets of London and turning that curiosity into simple, easy fashion discovery was a really lovely way to bring that to life.
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Brits more inspired by strangers' street style than celebrities, poll finds
Brits are more likely to be inspired by UK street style trends than by celebrities and influencers, with the average person spending over an hour searching for outfits they spot in real life
·Guildford, United Kingdom
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Coverage Details
Total News Sources15
Leaning Left2Leaning Right2Center10Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
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